What is an Information Product? Definition, Types and Examples (2026)

If you have been researching ways to make money online and keep seeing the phrase “information product” — this is the page that explains it properly. Not in a textbook way. In a way that actually makes you understand why this business model has quietly made more ordinary people serious money than almost anything else on the internet.

Let’s get into it.

What is an Information Product?

An information product is any product that packages knowledge into a format that can be sold and delivered digitally. The buyer receives the information — not a physical object — and you can deliver it to one person or one hundred thousand without any additional cost.

Create it once. Sell it forever. There is no inventory to manage, no shipping to arrange, and no manufacturing overhead. That is the model.

The terms “information product”, “info product”, and “digital product” are often used interchangeably. For practical purposes they mean the same thing — something valuable that lives in a file or behind a login, and that someone will pay money to access.

What is an Example of an Information Product?

This is where most explanations go wrong. They give you boring examples — “an ebook about fitness” or “an online course about marketing” — and leave you none the wiser about whether this is actually something you could do.

So here are real examples that illustrate the actual opportunity:

The ukulele player who can’t read music.

There is a passionate, fast-growing community of ukulele players who play entirely by ear and have zero interest in learning sheet music. A short PDF called “How to Write and Arrange Songs for the Ukulele Without Reading a Single Note” speaks directly to exactly the right person’s exact problem. The reader sees it and thinks: that was written for me. The more specific you get, the more invisible your competition becomes. This is Jason Fladlien’s own example — and it is a perfect illustration of why hyper-specific beats broad every single time.

The person selling live roaches on eBay.

Yes, really. Someone built a genuine $90,000 a year business selling live roaches on eBay. Jason Fladlien’s observation when he came across this: that person would make far more money creating a guide called “How to Build a $90,000 a Year Business Selling Live Roaches on eBay” than they would continuing to sell the roaches. One specific problem. One specific audience. A product that practically sells itself — because who else is teaching this?

A custom GPT with a guide on how to use it.

Right now, people are creating custom AI assistants — trained on specific workflows, industries, or use cases — and selling them alongside a PDF guide explaining how to get the best results from them. A custom GPT for writing property listings, for generating social media content for florists, for structuring legal contracts for freelancers — paired with a clear how-to guide, this is a compelling and genuinely current information product. The technology does the heavy lifting. The product is the packaging and the expertise behind it.

An AI prompt pack for a specific profession.

A set of 50 carefully engineered prompts for estate agents, virtual assistants, personal trainers, or copywriters — each one tested and refined to produce genuinely useful outputs — is an information product. People are selling these for $27 to $97. The creation time is hours, not weeks.

A Hare Krishna vegetarian cookbook.

Not just vegetarian — specifically for Hare Krishna practitioners who also avoid onions and garlic. A tiny market. But within that market, it is the only product of its kind. Big fish, small pond. This is the principle Jason Fladlien calls “jumping up and down in puddles, not in oceans.” There are infinite puddles.

A storyboard artist’s business guide.

Sherman — one of Jason’s students — created a product teaching people how to make money as a storyboard artist for cartoons. An extremely specific niche with virtually no competition. The product spoke directly to a small, underserved audience who recognised immediately that it was made for them. Strong sales. Almost no competition.

What Are the Main Types of Information Products?

Information products fall into four broad categories:

Text-based products.

Ebooks, PDF guides, reports, newsletters, prompt packs, and written courses. The lowest production barrier of any format — if you can write, you can create one today. Prices typically range from $7 for a short guide to $97 for a comprehensive reference document.

Video-based products.

Online courses, recorded webinars, video tutorials, and masterclasses. Higher perceived value than text-only products and typically command higher prices. A screen recording with clear audio is enough to get started — no studio required.

Audio-based products.

Recorded coaching sessions, guided meditations, language programmes, and instructional audio. No camera required, lower production barrier than video, and work well for topics where listening is the natural format.

Tools, templates and AI products.

Spreadsheets, planners, document templates, checklists, custom GPTs, and prompt libraries. Often the fastest to create and frequently the highest perceived value — because the buyer gets something immediately usable rather than something they need to read or watch first. This category is growing fast as AI tools become more embedded in everyday work.

Why Do People Buy Information Products?

People pay for shortcuts. A buyer who purchases an information product is saying: I could figure this out myself, but your product gets me there faster, cheaper, or with fewer mistakes than I would make on my own.

Jason Fladlien describes the value proposition bluntly: a good information product should literally cost people more money not to buy it than to buy it. If your $9 guide saves someone 10 hours of research time, buying it is the rational financial decision.

This is why information products sell in every niche imaginable — not just business and marketing. Gardening, cooking, parenting, fitness, musical instruments, pet care, home improvement, language learning, AI tools, legal templates, career coaching. Wherever there is a specific problem and a specific audience willing to pay for a solution, there is a viable information product waiting to be created.

What Makes a Good Information Product?

Not all information products sell equally well. Jason Fladlien’s 1-1-1 Formula teaching identifies four characteristics that high-selling products consistently share:

Better than Free. The information might technically be available somewhere online — but scattered, incomplete, or buried in hours of research. Your product delivers it clearly, quickly, and in a usable format. That organisation and curation has real value even if the underlying information is not secret.

Pain Before Gain. Products that solve an existing, immediate problem consistently outsell products that promise a future improvement. Someone with a problem they want solved today will act faster and spend more than someone who might like to improve something eventually. Stop the hurt first.

Instant Gratification. The faster the buyer gets a result, the more valuable the product feels. A 10-page guide that solves one specific problem in 20 minutes of reading is often more valuable to a buyer than a comprehensive 300-page book that takes weeks to work through. Smaller result sooner beats bigger result later almost every time.

Hyper-Specific. The more precisely a product speaks to one specific audience with one specific problem, the easier it is to sell. That ukulele example is not an accident — it works precisely because it speaks to exactly the right person. They see it and buys immediately because nothing else exists for them.

Can Anyone Create an Information Product?

Yes — and this is probably the most important thing to understand about this business model.

You do not need to be a credentialled expert, a published author, or a recognised authority. You need to know more about a specific topic than a specific group of people — and be able to explain it clearly. That bar is lower than almost everyone assumes.

Jason Fladlien’s first product was a 7-page ebook written in a single sitting. Not the definitive guide to its topic. One specific problem, one specific solution, done in an afternoon. It sold 268 copies in less than 24 hours at $4 each.

There is also a method — taught in depth inside Product eClass — for creating information products using other people’s expertise. You do not need to be the person with the knowledge. You need to be the person who can package and present it in a way that serves an audience. Jason calls this the Third Party Profit Model — and he recently used it with a company doing over $500 million a year in revenue.

Want to hear this debated? We put the question to the test:

How Do You Sell an Information Product?

The simplest path for a first information product:

Create the product. Start with a PDF guide, a prompt pack, or a short video training. Focus on one specific problem, one specific solution. Our guide on how to create a digital product in 2 hours or less walks through the exact process step by step.

Set up a way to take payment and deliver it. Platforms like Gumroad or Payhip let you upload a file, set a price, and start selling within minutes. No website required at this stage.

Get it in front of people. This is where most beginners stall — and where the right methodology makes all the difference. For a full breakdown of what actually works, read our guide on how to sell digital products as a beginner.

How Big is the Information Product Market?

The eLearning industry — built almost entirely on information products — is projected to reach $645 billion by 2030. That growth is driven by a gap traditional education cannot fill: the speed at which skills, tools, and industries are changing is faster than any university or training provider can keep up with.

People are filling that gap with information products. And they are paying real money for them — because the alternative is spending weeks figuring things out themselves, making expensive mistakes, or falling behind while competitors move faster.

The opportunity is not concentrated in a few large niches. It is distributed across thousands of specific topics where people are searching for solutions right now. The barrier to entry has never been lower. A first information product can be created in a single afternoon and sold the same day.

Where to Learn More

If you are seriously considering building an information product business, the most efficient starting point is Jason Fladlien’s free training. It covers the 1-1-1 Formula in full, the four characteristics of a high-selling product, and the traffic strategy most marketers will never share with you. It runs approximately 90 minutes and requires no registration.

For a detailed breakdown of his complete programme, read our full Product eClass review. Or if you want to understand Jason’s background and track record before going further, start with our Jason Fladlien review.