What if you could create a profitable digital product in a single sitting — and have it ready to sell before you went to bed tonight?
That is not a marketing claim. It is the core premise behind Jason Fladlien’s 1-1-1 Formula, and it is the foundation of everything taught inside Product eClass V5.0.
Jason has used this exact approach to generate over $100 million in digital product sales — starting from a $4 ebook he wrote in under two hours in 2007. Since then he has helped thousands of students do the same, from complete beginners to established entrepreneurs looking to add a new income stream.
This site exists because I have followed Jason’s work for years, invested in earlier versions of Product eClass, and can genuinely vouch for the quality of what he teaches. I have seen too many overhyped online courses that
promise the world and deliver nothing. Product eClass is not one of them.
If you are curious about the information product business — whether you want a side income, a full-time online business, or simply want to understand how digital products work — read on. And when you are ready, the free training linked throughout this page will show you exactly what is possible.
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New to Jason Fladlien? Start with his free PDF report. Free Download: The Info Product Avalanche Effect Jason Fladlien’s free PDF report covering the core principles behind Product eClass — including the 1-1-1 Formula and the secret behind his $100 million info product business. A quick 20-minute read before you watch the full training. ↓ Download Free PDF |
Introducing Product eClass V5.0
Product eClass V5.0 is Jason Fladlien’s flagship training programme — updated and refined across five versions over 15 years, and still the most comprehensive course available on creating and selling digital information products.
The e-learning industry is projected to reach $645 billion by 2030. Every day, millions of people are buying information products to solve problems that traditional education cannot keep up with. Product eClass teaches you exactly how to create the kind of product those people are looking for — and how to get it in front of them.
At its heart is the 1-1-1 Formula: One Problem. One Solution. One Sitting. It sounds almost too simple. But this is the formula Jason used on his very first product, and the same formula that underpins every success story that has come out of Product eClass since.
See It In Action — Watch the Free Training
Before you commit to anything, watch Jason walk through the 1-1-1 Formula himself. No registration required.
Inside Product eClass
Product eClass V5.0 is structured across seven sessions, each building on the last. Here is what each one covers:
Session 1 — The 1-1-1 Formula: How to identify a single specific problem, find a single specific solution, and create a product around it in one sitting. This session alone has generated five-figure results for students
who acted on it immediately.
Session 2 — The Third Party Profit Model: How to extract genuine value from other people’s expertise and turn it into your own product — legally, ethically, and profitably. You do not need to be the expert.
Session 3 — Backend Profits: The worst way to make money in the information business is with a new customer. This session reveals how to turn a single buyer into a long-term revenue stream worth 212 times the
average customer.
Session 4 — Traffic Deep Dive: The best traffic online is not for sale. Jason reveals the one traffic strategy his top-earning students have used consistently for over nine years — and it is not SEO, Facebook, or Google.
Session 5 — High Ticket Info Products: How to identify the one in ten customer willing to spend 50 times more — and how to serve them with a product that actually takes less time to create.
Session 6 — The Webinar Method: Jason is widely regarded as the most successful webinar presenter in the world, with over $250 million in webinar sales. This session is the fastest path to seven figures from scratch in under 12 months.
Session 7 — Bigger Traffic, Bigger Profits: Paid advertising demystified. Why 99% of traffic buyers are guaranteed to fail — and the four patterns from 1,617 analysed campaigns that actually work.
Meet Jason Fladlien

Jason Fladlien is co-founder of Rapid Crush Inc. and widely regarded as one of the most effective product creators and webinar presenters in the online marketing world.
He started from nothing — his background before online business was as a Hare Krishna monk. His first product was a $4 ebook he wrote in under two hours. It sold 268 copies in less than 24 hours.
He is the man behind the biggest product launch in internet marketing history — $57.9 million generated after entering a brand new market with zero presence or credibility.
Since then he has created over 100 information products, built a multi-million dollar business, and helped his students generate results at every level — from first-time creators making their initial online sale to established entrepreneurs scaling to seven and eight figures.
Alex Hormozi — founder of Acquisition.com and one of the most respected business educators online — credits Jason’s teaching as the single best course he has encountered on offer creation and persuasion, and attributes Jason’s influence with helping him reach $105 million in sales.
Jason currently charges $25,000 for a single day of private consulting. Product eClass is the only affordable way to access his complete methodology. Read our full Jason Fladlien review →
Why Product eClass Works When Other Courses Don’t
Most online courses about making money fail for one of two reasons. Either they are built around the course creator’s personal brand — making the methods impossible to replicate — or they are so comprehensive that students drown in content and never take action. Product eClass is built differently. Every method Jason teaches is one he uses himself, and every session is designed to produce a tangible result, not just more knowledge.
Here is what makes it different in practice:
- The 1-1-1 Formula means you can create your first product before you finish Session 1. There is no waiting, no lengthy setup, no months of preparation.
- You do not need an audience, a following, or an existing business. The programme is built from the ground up for people starting from zero.
- The AI Product Creation Secrets bonus shows you how to apply Jason’s proven frameworks with AI tools — cutting creation time further while maintaining the quality that actually sells.
- The 3 Products with Resell Rights bonus means you have something to sell immediately, even before you create your own product. These are real products with complete sales funnels included.
- The 200% double your money back guarantee means the risk sits entirely with Jason. Follow the programme, create a product, attempt to drive traffic for two weeks — if you do not make double your investment back within 60 days, he pays you double your purchase price.
The free training below covers the core principles Jason teaches inside Product eClass — including the 1-1-1 Formula, the four keys to a high-selling product, and the traffic strategy most marketers will never share with you.
Or if you are ready to join — see the special offer here
Here’s What Others Have Said

Jason shared a message from Alex in his webinar –
“Jason – Alex Hormozi here. You may not remember me but you changed my life at the pirates cove event with Russell. I was the gym guy. You came up to us and said “when it’s easy is when you go hard”.
Changed my Life
we ended up doing $105M in sales after and still maintain $3M/mo.
Anyways I just stumbled upon your course.
The single best course I have seen to date on offer creation and persuasion. The section on bonus communication and guarantees was worth its weight in gold
Thank you for being excellent. Hope all is well – Alex”

Jason quoted in his webinar
“Jay enrolled in a previous Product Creation eClass I ran and by the second week he had already earned over $10,000!”
These are not cherry-picked outliers. Product eClass has over 10,000 students across its five versions. The consistent theme in the success stories is not luck or prior experience — it is applying the 1-1-1 Formula and following the sessions in order. For more guides on creating and selling digital products, visit our blog.
Frequently Asked Questions
Do I need to be an expert to create an information product?
No — and this is one of the core points Jason makes in the free training. Session 2 of Product eClass is built entirely around the Third Party Profit Model, which shows you how to create a product using other people’s expertise. You do not need to be the authority on your topic to create something valuable and sellable.
For a full explanation of what information products are and the different types available, read our guide on what is an information product.
Is Product eClass still relevant in 2026?
More so than ever. The e-learning industry is projected to reach $645 billion by 2030, and Product eClass V5.0 includes a dedicated AI Product Creation Secrets module covering how to apply Jason’s frameworks with modern AI tools. The core methodology has been refined across five versions since 2010 and continues to produce results because it is built around principles — solving real problems for real audiences — that do not go out of date.
How much does Product eClass cost?
The current special offer price is $499 as a one-time payment, or three monthly instalments of $194. The standard public price is $999.95. The discounted pricing is available via the special offer page linked throughout this site.
Is there a money back guarantee?
Yes — and it is unusually strong. There is a standard 30-day no-questions-asked refund. On top of that there is a 200% double your money back guarantee: follow the programme, create a product, make at least one sale, and attempt to drive traffic daily for two weeks within 60 days. If you do not make at least double your investment back, Jason will pay you double your purchase price.
How long does it take to go through the programme?
Product eClass runs across seven sessions delivered over approximately five weeks. Session 1 is available immediately on joining. Subsequent sessions unlock weekly. That said, many students create and sell their first product after Session 1 alone — the 1-1-1 Formula is designed to be actionable immediately.
What if English is not my first language?
Product eClass has students in 131 countries. Jason addresses this directly in the training — the methodology does not rely on perfect writing or native English. The Rapid Crush Templates bonus also provides fill-in-the-blank frameworks that reduce the writing burden significantly
Can I access the course with a family member?
Yes. Jason confirmed in the live webinar that a family member in the same household can access the course alongside you.
What is the 1-1-1 Formula?
The 1-1-1 Formula stands for One Problem, One Solution, One Sitting. It is Jason’s core framework for rapid product creation — the idea that the best information products focus on solving a single specific problem for a specific audience, and that the product should be created from start to finish in one sitting without stopping. It is the framework behind Jason’s $4 ebook in 2007and the biggest grossing product launch in internet marketing history.
Ready to see what Product eClass is about?
The free training covers the 1-1-1 Formula, the four keys to a high-selling product, and Jason’s core traffic strategy. No registration required.
▶ Watch Free Training Join Now — $499